Success in Modern Football

Bill Shankly (7), Sir Matt Busby (8), Bob Paisley (12), Sir Alex Ferguson (24). The most decorated managers in English football. What made them successful? Above all: Trophies. Trophies are still the most quantifiable way of measuring success in the modern era, but the goalposts of ‘success’ have undeniably moved.   Of course, ‘success’ needs …